By Stacy Fahey
On March 23, 2011 the internal communications committee visited the Minneapolis chapter of Space 150 and it was an incredible experience. Space 150 is a digital agency specializing in conceptualized campaigns for a variety of companies such as Dairy Queen and Forever 21. Located in downtown Minneapolis, the office of Space 150 is industrial and beautiful at the same time. Its interior is full of metal pipes, lighting and woodwork. There are close-knit computer work spaces, but most of all, it is a friendly and fun atmosphere. Everyone works together even while playing ping-pong.
We were led through the trendy work spaces to a small theater that is used for meetings and conferences. We learned about some of the types of campaigns the company has worked on, including Dairy Queen Blizzard’s 25th birthday. They created a “Blizzardmobile” which would travel to about 25 cities giving away free blizzards. Perhaps the most significant tactic of the campaign was the use of social networking sites. It allowed fans of the Blizzard to come together to share pictures of the tour, play games that were created for the event, and participate in free Blizzard sweepstakes. People who were not a part of the 25-city tour were still able to celebrate Blizzard’s birthday. This campaign saw a huge increase in traffic on Dairy Queen's website and Facebook page.
Space 150 is a relatively small company in comparison with others with the same positioning, but the talented staff works together to create new and innovative ways to market its clients. Just as the website proclaims:
“We are a company of freaks and geeks, from different backgrounds and different disciplines. When we assemble our collective forces, we create a super-beast that can’t be stopped.”
We learned that it is important to use the resources at your disposal in order to think outside the box. You must be mindful of the consumers and fans of a product or brand in order to create something meaningful. Lastly, social media is a weapon that can be used to garner success and create awareness. Touring Space 150 was a great experience in which we learned more about digital agency work.